Creative hiring video for SAS by John GardnerCreative hiring video for SAS by John Gardner

Creative hiring video for SAS

John Gardner

John Gardner

Finding value in outtake footage and weaving in UX themes to enhance the video.

Pulling floor shadows is always a challenge. Here is how I do it.

Add mask and isolate area with shadows
Add Remove Grain
Add Tint to change footage to black & white
Add Curves and increase contrast
Add Invert
Screen capture from After Effects
Screen capture from After Effects
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Posted Mar 24, 2025

A dynamic recruitment video for SAS using After Effects, blending motion graphics and storytelling to engage and attract top talent.