Creative hiring video for SAS

John Gardner

Finding value in outtake footage and weaving in UX themes to enhance the video.

Pulling floor shadows is always a challenge. Here is how I do it.

Add mask and isolate area with shadows
Add Remove Grain
Add Tint to change footage to black & white
Add Curves and increase contrast
Add Invert
Screen capture from After Effects
Screen capture from After Effects
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Posted Mar 24, 2025

A dynamic recruitment video for SAS using After Effects, blending motion graphics and storytelling to engage and attract top talent.