With SEO, Google Ads, and a robust Google Maps Strategy - we were able to get Federico Alvarez Landscaping & Hardscaping Top Two "2" Positioning on Local Search Maps for "Delaware Hardscaping" key search terms.
Step 1: On-Page SEO
We incorporated alt text on Christian's images (from retaining walls to paver patios, etc), as well as proper headers on each page of the site (for example: "Award-Winning Hardscape Design Newark DE").
Step 2: Location-Specific Landing Pages
From Smyrna to Middletown, DE - our team created almost a dozen landing pages for Federico Alvarez Landscaping & Hardscaping; each of which is properly SEO'd with a unique hero, alt text for images, and perma-link (URL or "slug").
Step 3: Google Business Optimization
We added location (and content-enriched) "products" and "updates" to Christian's Google Business Profile - as a form of authoritative off-page search engine optimization (SEO).
Step 4: Geo-targeting via Google Ads
We created a keyword-enriched, phrase match, location-specific geotargeted Google Ads campaign (focusing on Delaware and some parts of PA) - to "through-put" the proper leads and clients to Christian's website.
Check it out: www.federicoalvarezlandscaping.com! :)
