Fractional Head of Marketing

Visual Sectors

SaaS (FinTech, Trading)

Rebuilt the entire marketing function for a fintech startup: from brand messaging and team structure to funnels, content systems, creative quality and operational workflows. The result was a unified, product-aligned marketing engine that finally made the company’s high-value options data resonate with everyday traders. CLIENT TESTIMONIAL "Marta established our operational structure and reliability of execution. Everything was delivered to a higher standard with zero need for oversight. A true hands-on leader." PROJECT OVERVIEW Visual Sectors had a strong product. The marketing did not reflect it. The company sold high-value options data and structured decision frameworks. Content focused on market commentary and trending topics. The gap between product and messaging was costing adoption. My role was to fix that and help the founder validate the offer ahead of foundraising. THE CHALLENGE

No irresistible offer

No link between social content and actual product value

No memorable positioning

No operational structure

No reporting discipline

No team alignment

Marketing was happening but none of it helped users understand what VS actually sold: options data that empowers structured, profitable decision-making. It did not drive product understanding or adoption. MY APPROACH The first step was repositioning the brand around structured, data-driven decision-making. Then I rebuilt the system around it: team, workflows, content and funnels. WHAT I DID

Rebuilt the offer and positioning so the product was finally clear Built and led a remote creative pod (editors, copywriters, design, social)

Shifted content from commentary to product-led education (data, tools, frameworks)

Built funnel assets: lead magnets, landing pages, Knowledge Hub MVP and campaign flows

Put structure in place: ClickUp, Drive, SOPs, briefs, reporting, asset libraries

Removed operational load from the founder and raised the quality bar across output

Rebuilt YouTube as an acquisition channel

The biggest shift came from focusing the story on what the company actually sold: options data and structured decision-making. Once the content followed that logic, users started telling us what worked. Luke was the turning point. A friend sent him one of our TikTok videos. He tried the ideas, made money, and stayed because it “finally made sense.” Later, he broke down exactly how the Visual Sectors platform helped him grow a 4-figure account into 5 figures using our Market Neutral setup, data and tools. After that, more users started sending results, screenshots and proper use cases. The marketing finally had proof. And the real win? People were genuinely growing their portfolios after finding our content! On the execution side, the creative team started working like an in-house team. Content matched the ICP. The funnel matched user intent. Lead magnets, landing pages and videos finally pointed people in one direction and told a coherent story.

When everything aligned, the numbers* followed: • 65% more site traffic from YouTube • 165% more YouTube subscribers • 27% higher Shorts retention • 343% more Shorts views • 4,572% more Shorts likes • 46.5% longer watch time across long-form YouTube videos *all figures measured against the previous 15-month period