Solar Wien: A Website Built for Growth

Solar Wien had an established business, but its website felt dated and no longer reflected the company’s experience, credibility, or commercial scale. For people considering solar, the site needed to build trust and make the next step clearer.

We redesigned the digital experience around the company’s positioning, audience, and commercial goals. The work modernised the visual direction, improved the information structure, and gave the user journey a clearer path from learning about the offer to getting in touch.

Your website has only a few seconds to earn someone’s attention. SolarWien visitors stayed for an average of 2 minutes and 39 seconds. Over the last 90 days, the SolarWien website recorded: • 11K unique visitors • 16K total pageviews • 2m 39s average session duration • 9.1K visitors from Austria Traffic is useful but getting people to stay, explore the services, and reach the contact page is what makes that traffic meaningful. When designing and developing the SolarWien website in Framer, we focused on more than its appearance. The priority was clear messaging, purposeful animations, responsive performance, and an easy journey from the first section to the next action. A website shouldn’t just attract the first click. It should give people a reason to stay. The analytics don’t tell the entire story, and session duration alone doesn’t equal conversions. But when people choose to spend more than two minutes with a service-business website, it’s a meaningful signal that the experience is holding their attention.

The new website became a stronger part of Solar Wien’s digital sales presence. The project reported improved analytics and sales after launch, while the company gained a site that better reflects its position in the Austrian solar market.