Inne.io — Shopify CRO & A/B Testing

The client wanted to increase conversion rates, improve user experience, and validate design decisions through A/B testing. They were migrating their A/B testing setup from HubSpot to Shopify and needed someone to rebuild and expand their testing infrastructure natively on Shopify using VWO. They also relied on ReCharge for subscription management.

I worked on Shopify development, custom section development, A/B testing migration from HubSpot to Shopify, and subscription integration with ReCharge. I also used Replo for building and managing landing pages and custom sections.

I created multiple custom homepage sections for testing variations:

Different hero section layouts

Alternative CTA button placements

Different trust badge designs

Alternative product showcase sections

Different collection presentation styles

I developed several product page variations including:

Different Add-to-Cart button designs

Alternative product image gallery layouts

Different product information hierarchy

Alternative review section placements

Various trust-building elements and guarantee blocks

Alternative shipping and return information placements

I created custom Shopify sections that could be tested independently through VWO:

Custom Hero Sections

Product Feature Blocks

Comparison Tables

Testimonial Sections

FAQ Sections

Promotional Banner Sections

Conversion-focused CTA Sections

I migrated the existing A/B testing workflow from HubSpot to Shopify using VWO:

Rebuilt experiments natively on Shopify

Set up new experiments and variant experiences

Connected tracking goals

Implemented design variations

Monitored experiment performance

Integrated ReCharge for subscription product management

Ensured subscription flows worked seamlessly alongside A/B test variants

Successfully migrated A/B testing from HubSpot to Shopify

Enabled data-driven decision making

Improved user experience through tested layouts

Reduced guesswork by validating design changes with real customer behavior

Helped the client continuously optimize conversions through experimentation

One challenge was creating A/B test variations without negatively affecting site performance, while also ensuring ReCharge subscription flows remained intact across all test variants. I built custom sections and variants efficiently so experiments could run smoothly while maintaining fast page speeds.