LUCIS ASCENSIO is a commercial-ready streetwear concept developed for apparel. The visual direction combines luminous symbolism, atmospheric imagery, and bold graphic composition to create a distinctive identity for T-shirts, hoodies, and collection-led pieces.

The project explores contrast, texture, and a dark, luminous visual language. The goal was to create graphics that hold their presence on a garment from a distance, while revealing more detail up close.

The concept is designed to translate across T-shirt prints, hoodies, alternate graphic editions, lookbook imagery, social launch assets, and merchandise.

Graphic design and art direction for a self-initiated streetwear concept.