Bridgeport 100 Years Emblem

BRIDGEPORT 100 YEARS EMBLEM

These are emblems to celebrate 100 years of the brand Bridgeport that will be placed on packaging, the website, and print collateral. The client wanted something that was timeless so it could be used for years to come. These products are connectors used in electrical installations so I wanted to base the design around the circular shape of the product or show power lines in some way. The colors are based on the brand colors of orange and dark gray. All graphic elements including the product silhouettes are original art.

These two designs were the first round of conseptualization.

After feedback, the client wanted to remove the product silhouettes to keep the design more evergreen. I also added the cable elements in the background to visually connect with the brand.

Final design chosen by the client with some usage mockups.