Created a playful, high-energy product showcase video for Le Lick, designed to capture attention quickly and present the product in a fun, premium visual style.

Le Lick makes electrolyte lollipops with less sugar, distinctive flavors, and premium ingredients formulated to support hydration and fluid balance. This video spotlights the Watermelon flavor within the wider product range.

Developed the visual concept and creative direction

Created product-focused scenes and animations

Edited the video with fast-paced transitions and engaging motion

Focused on strong product presentation and social-media-friendly storytelling

A vertical product-launch video for Le Lick, created to present the product through fast-paced, eye-catching visuals and custom illustrative elements.

Final video: https://media.contra.com/video/upload/fl_progressive/w_800/a1se6mbgmk680ysxqn7c.mp4

Adobe Premiere Pro for editing and pacing

Adobe After Effects for motion graphics and text animations

I edited the video and developed motion-led graphics to give the product a clear, energetic presence for social viewing.

Vertical product showcase video

Motion graphics and illustration-led visual moments

Social-ready final export

The goal was to make the product instantly eye-catching while creating a memorable visual experience that could be used for social media, product launches, and digital marketing.