Beyond The Body

Conversations about gender fluidity, and the breakdown of gender binaries have become increasingly prevalent. In a time where inclusion matters most, consumers who don’t conform to society's constructs of gender shouldn’t feel neglected in the advertising of products, especially those marketed as self-care products. Self-care products are some of the worst culprits for entertaining the idea that products that have the same usage could be made specifically for “men” or “women”. The marketing of products in a way that alienates those who don’t conform to gender binaries can be detrimental and cause feelings of exclusion from things as mundane as body wash or shaving cream. As a result of this research, my thesis aims to create gender-neutral product packaging for self-care products, in order to eliminate consumer alienation among individuals who conform to nonbinary genders. The branding and identity were created last in order for a larger part of the focus to fall on what factors I needed to consider in order to visually encapsulate neutrality and inclusion. Those factors included: color, typography, and structure of product.