For three years, I’ve shaped the web visual identity for my client LG France.

Partnering closely with the digital marketing team, I transformed the brand’s vision into high-impact digital experiences — banners, newsletters, social content, and even OOH.

My approach merges sophisticated aesthetics with a human touch, creating visuals that are both striking and deeply resonant with customers, fully aligned with LG's brand design system.

Held regular meetings with clients to review project progress, discuss requirements, and align on objectives.

Defined the design direction based on project goals and available information, and brainstormed creative ideas.

Translated concepts into visual design proposals and presented them to clients for feedback.

Incorporated client feedback, refined designs through multiple iterations to ensure quality and alignment.

Finalized the design and adapted it for responsive layouts across desktop, tablet, and mobile screens.