At eZhire, I played a key role in helping rebrand the company, focusing on creating a visual identity that reflected its innovation and leadership in the on-demand car rental industry. The challenge was to craft a brand design that not only stood out in the competitive UAE market but also spoke to a diverse, international audience.
I developed a modern, streamlined visual identity, ensuring consistency across all touchpoints, from digital platforms to marketing materials. By aligning the brand’s core values with its visual design, I was able to help eZhire strengthen its market presence, create deeper customer connections, and build a recognizable identity that resonates with both local and global customers.
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Mubashir led the rebranding efforts including marketing collaterals, social media creatives, google ad creatives, print media and digital media.
