NCPA — Spec Brand Identity Redesign

Spec brand identity redesign for The National Center for Performing Arts (NCPA), the first multi-venue, multi-genre cultural center in South Asia.

The NCPA's current identity feels classical and conservative, with a hard-to-read monogram. This project aimed to modernize, refresh, and unify the design system, incorporating ideas of performance, movement, diversity, and innovation.

I also implemented the system for website interface design with the goal of improving structure and hierarchy, and making it easier to discover events and programs.

View the complete project here: ketakicreates.com/ncpa-mumbai