Technical SEO and Admin panel for ERP company
Roman Koshchei
How we pushed SEO from technical side and rewrote almost whole admin panel.
Overview
Acupower company
While their main development team is focused on improving the ERP system, Me and 2 of my devs took the landing/marketing website for development.
Our main goals for the website were:
Optimize SEO from technical side
Fix admin panel to make good quality for editing of content
Cleanup and refactor code to easily maintain in future
Fix Google Analytics related issues
Stack
Before starting on results and implementation, I want to highlight the technology stack we were working with:
C#
ASP.NET Core MVC
Entity Framework Core
MS SQL Server
SEO
The initial reason why I started working with Acupower was SEO improvements from technical side, and it kept being one of priorities all along the way.
We used Semrush
Here is the latest result we achieved: 97%. Which puts us above the top 10% of websites in terms of technical implementation of SEO.
Semrush results
Pushing SEO to high results from technical side consists of many rather small changes. Not like with other features, where you just implement certain thing and boom.
Even a big checklist for all future websites we develop was created. I will share it here, but keep it a secret for the best engineers.
SEO to-do list:
https status code 301
canonical meta tag to https
meta title (max 60 letters)
meta description (max 160 letters)
meta image (1200px width and 630px height)
meta keywords
schema.org
minify js and css files
cache js and css files
add alt to all images
h1 should not be equal to meta title
sitemap.xml
robots.txt
descriptions and titles must be unique for each page
defer scripts
custom favicon
add h1 and h2 to all pages
og and twitter meta tags
www subdomain
Admin Panel
Because the old website was crafted in a hurry, we found a lot of challenging bugs inside the admin panel.
Auto mapper is a ticking bomb of bugs. We rewrote almost all functionality of updating and creating publications because of it. Auto mappers introduce “black magic” that isn’t checked at compile time and is hidden from developers.
An interface shouldn’t be created just because there is a class. Interfaces which will always have 1 implementation create unnecessary complexity and make it harder to navigate the code. I would say it not only about interfaces, but about any abstraction. There were a couple of abstractions around database querying which we completely get rid of.
From this moment the code was simple and straight forward. ORM is enough of abstraction already. There is no need for 7 layers of abstractions.
As the result, content editors were very satisfied with admin panel. No more of accident errors, which erases hours of your work.
Google Analytics
Figuring out how to integrate Umami with Google Ads is already on my to-do list, but let me tell about GA.
I didn’t like it much to work with. It’s a heavy script and hassle to set up. You need a consent from users, because Google Analytics requires cookies to work properly.
Conclusion
We delivered a good work overall. CTO and content manages seem to be very satisfied with results. We will continue to work with Acupower as new things are coming.
All this technical stuff we deal with in real world websites make me want to create a set of guides for painful problems.
So be tuned in if you want to level up as engineer. If you’re a founder, content creator or company owner then contact me
