Moop Rebrand Concept and Catalog

The objective of this project was to rebrand Moop, a handmade leather bag company in Seattle, Washington. I created this product catalog/care guide as the primary component of the final products, as well as a postcard, website, and style guide.

The goal was to focus on the typography and striking imagery to create a clear hierarchy within the heavy amounts of text.

I tried to modernize Baskerville by combining two strikingly different typefaces with a strict grid structure throughout the catalog, as well as utilizing dramatic scale differences to create a sense of hierarchy.

You can find a PDF of this catalog to view at your leisure here.