Disclosed | AI-Powered Visual Direction

Creative concepting & mood development

Writing and refining MidJourney prompts

Curating AI-generated imagery for campaign use

Ensuring visual consistency with brand identity

Process I began by identifying key themes from the brand’s identity—playful luxury, self-expression, and high-gloss beauty. From there, I crafted MidJourney prompts that blended fashion photography styles with bold nail art, color trends, and editorial lighting. Multiple iterations were run, and I selected the strongest results that matched campaign goals.

Delivered a set of striking, campaign-ready visuals within a fast turnaround.

Gave the brand an expansive moodboard of AI-generated imagery to guide ad design and social media placements.

The visuals communicated the premium yet approachable feel the brand wanted, helping them stand out in a saturated beauty market.