Copperstone Technologies Website

Full brand update and website redesign, including content hierarchy, website organization, debugging, and training. — Analyzed the client’s responses to a series of audience, goals, values, and ‘personality’ questions to come up with colours, fonts, and style for the brand update and website redesign — Provided feedback and direction on content hierarchy and organization to keep the words in line with the client's goals for the website and was a constant voice and advocate for usability and the audience’s perspective — Created a responsive, flexible, and extensible design system based on the needs of the content that included brand elements (colours, typography, heading styles, spacing, logo, and line heights) as well as patterns (content width standards, buttons, link styling, forms, comments, headers, footers, and custom components) — Created detailed written instructions on general website use, how to use the form system, and how to build pages — Wrote a set of ‘rules’ for the client to refer to when adding different types of content (info on naming, sizing, and compressing images, previewing work, choosing the correct component/block, etc)