PR Firm Dynamic Website Development

PR and crisis firms sell judgment, which is hard to show on a website. I started from what their clients weigh before hiring: is senior counsel doing the work, can they get real coverage, what happens when something goes wrong, and have they worked in my sector.

Every page answers one of those questions:

A filterable case study library: each story told as situation, response and result, with an outcome metric on every card

A Crisis Response page covering the first 24 hours, a readiness programme and a tap-to-call 24/7 line

A newsroom with coverage, spokespeople, a boilerplate and a downloadable press kit

12 pages, 5 CMS collections and 6 Framer AI skills, so a firm can rebrand it and turn notes into case studies