Building a Premium Social Presence

Building a Premium Social Presence for a Lash Artist My Role: Social Media Strategy · Content Direction · Graphic Design · Instagram Content A social media content project created for a lash technician, focused on creating a visually cohesive and engaging brand presence.

For this project, I designed two Instagram Stories and a carousel post, combining clean, beauty-focused visuals with strategic content designed to showcase the lash artist’s work and connect with her target audience.

The goal was to create content that felt premium, feminine, and aligned with the beauty brand while maintaining a consistent visual identity across different content formats.