Valantis - Modular Motion for Modern DeFi

Valantis Labs wanted to evolve from static posts into a recognizable, experimental motion presence across social media. Their goal was to elevate major product launches, communicate complex decentralized finance (DeFi) mechanics quickly, and stand out in a saturated ecosystem.

Together, we built a modular motion system inspired by Valantis’ protocol architecture. We created four major launch videos, including the stHYPE release, establishing motion rules for consistency. We also developed interactive Rive animations to explain complex liquidity concepts and implemented scalable visual systems in Cavalry to maintain consistency across content.

Organic launch performance increased from ~3K average views on static posts to 44K–98.7K views per launch. During the stHYPE release, deposits reached nearly $3M against an expected $200K. Beyond metrics, Valantis gained a distinctive motion identity and stronger ecosystem visibility.

Creative direction

2D motion design

Modular motion system development

Social-first launch videos

Rive interactive animations

Cavalry visual system implementation

Ali Baloch - Marketing Lead

Stevie Gleason - Product and Design head

Valantis Labs is a London-based team building serious infrastructure in DeFi. They’re not creating surface-level features. They’re designing modular decentralized exchange systems that let developers build custom liquidity solutions without fragmentation. Their audience is technical, sharp, and skeptical. Builders, liquidity providers, and ecosystem partners who move fast and expect clarity.

Strong product, strong vision, static posts. Clean visuals, but in a DeFi timeline moving at light speed, static content fades fast. Even major launches were being overlooked. The tech was advanced, but the signal wasn’t breaking through.

The inflection point came with the launch of stHYPE, a major move into the Hyperliquid ecosystem. This was not a routine feature release. It required attention, credibility, and trust at scale.

Valantis needed more than design polish. They needed visibility in a saturated market. They wanted experimental visuals that could capture attention, create ecosystem recognition, and build a distinct motion voice that matched the sophistication of their protocol.

We began by building a structured motion system rooted in their core concept of modules. Every module followed a strict 2:1 aspect ratio and could scale, stack, rotate, and flow across compositions. This constraint became the foundation for creative freedom.

We introduced glow accents, grid overlays, coin flips, ripple transitions, and beat-synced kinetic typography. Every animation aligned with the brand guidelines while testing their boundaries. Rhythm became central. Visual changes hit on the beat, reinforcing energy and momentum.

We integrated Rive to build interactive liquidity explainers that showed arbitrage and withdrawal systems balancing in real time when users clicked.

We used Cavalry to generate scalable module effects over black-and-white footage, turning simple visuals into branded motion assets. The system became reusable, adaptable, and fast.

Over the year, we produced multiple flagship launch pieces: sUSDe AMM, kHYPE, Swap UI, and the standout stHYPE Launch. All were 2D, built in After Effects, beat-driven, minimalist, and experimental.

The stHYPE launch became a defining moment. Fast cuts. Bold type. Modular reveals. The pacing was driven by Latin music. It felt energetic, confident, and different from the usual sterile DeFi content.

Before motion, static posts averaged around 3K organic views. After deploying the motion system, launch videos averaged between 44K and 98.7K organic views on X, without paid promotion.

During the stHYPE launch, the team expected roughly $200K in deposits. The founder later shared that deposits reached nearly $3M. Users weren’t just watching. They were trusting the product.

By the end of the year, Valantis had established a recognizable motion identity. Their launches carried greater weight, achieved stronger reach, and aligned visually with the sophistication of their protocol. Motion became part of their strategic communication infrastructure.

If you're ready to evolve through motion, let’s talk.

✉️ posthumangrafx@gmail.com