Meet (Soulel);

Food

Brand Strategy

Brand Identity Design

Packaging Design

Unveiling a revolutionary collection of supplements and teas meticulously curated from wholefood ingredients, each blend artfully calibrated by an herbalist. This visionary project draws its inspiration from the Lithuanian dialect where 'soulel' signifies the sun – a symbol of boundless energy. Challenged to create packaging that boldly stands out, the client's directive was clear: be BRAVE, CRAZY, and WEIRD, all while encapsulating the core philosophy of the brand: SCIENCE + NATURE + COMMON SENSE.

In response, I created packaging designs that transcend the ordinary, seamlessly blending the wonders of nature with the precision of science against captivating gradient backgrounds. The logo itself, an embodiment of the fluidity found in both nature and tea, serves as a visual testament to the brand's essence. The outcome is a captivating visual identity that not only adheres to the client's audacious vision but also effectively communicates the fundamental principles of SCIENCE + NATURE + COMMON SENSE to the discerning customer. Elevating the brand above the ordinary, this design invites enthusiasts to embark on a journey where every supplement and tea reflects the perfect harmony of innovation and natural wisdom.