Soulel - Branding & Packaging
Yağmur Genç
Meet (Soulel);
Industry
Food & Beverage
Project Deliverables
Brand Strategy
Brand Identity Design
Packaging Design
Summary
Inspired by the Lithuanian word "soulel" (meaning sun), this supplement and tea brand needed packaging that stood out while reflecting their bold philosophy: science, nature, and common sense. Through vibrant gradients and a fluid, nature-inspired logo, I designed an identity system that radiates energy, harmony, and unapologetic creativity—perfectly capturing their daring vision and future-forward approach.
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Posted Dec 19, 2022
Soulel is a range of supplement and teas made only from wholefood ingrediedients and calibrated by herbalist.
