Unveiling a revolutionary collection of supplements and teas meticulously curated from wholefood ingredients, each blend artfully calibrated by an herbalist. This visionary project draws its inspiration from the Lithuanian dialect where 'soulel' signifies the sun – a symbol of boundless energy. Challenged to create packaging that boldly stands out, the client's directive was clear: be BRAVE, CRAZY, and WEIRD, all while encapsulating the core philosophy of the brand: SCIENCE + NATURE + COMMON SENSE.