Confidential eCommerce Checkout Redesign
Hirav Raval
Overview
While working full-time as a Web Architect, I architected and implemented a redesigned checkout experience for a confidential eCommerce organization using Salesforce Commerce Cloud.
The challenge
The existing checkout flow created friction during purchase and contributed to a high volume of customer complaints. The goal was to create a clearer, more reliable experience that helped customers complete purchases with less effort.
My role
I defined the technical approach and led the architecture and implementation of the redesigned checkout flow. My work focused on translating the new experience into a scalable solution within Salesforce Commerce Cloud.
Results
Increased cart conversion rate by 30%
Reduced checkout-related customer complaints by 80%
This case study reflects confidential employment work. Client identity, visuals, and implementation details are withheld to respect NDA obligations.
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Posted Sep 6, 2026
Redesigned a confidential eCommerce checkout, increasing cart conversion by 30% and reducing customer complaints by 80%. **NDA signed**
