This social ad focuses on delivery. It shows the process from ordering to delivery as one smooth and energetic sequence. The goal is to convey the feeling of fast, reliable service and grab attention on social media.
The Challenge
This simple process order, pay, receive needed to feel exciting instead of routine. Some transitions had to create the illusion of depth and continuity that flat 2D shapes can't provide on their own
The Process
To make a stack of falling coins appear three-dimensional, we adjusted the shape as it fell. The coins were angled to face the camera at the top of the drop. Then, we changed their path and angle so each coin landed flat on the ground. This achieved depth entirely through path manipulation, without any 3D rendering.
A key moment is the match cut between the credit card and the shopping bag. One shape flows directly into the next, making the act of paying and receiving feel like a single continuous idea instead of two separate cuts.
Behind the scenes
Credits
Design & Animation: Omar Jabr
Tools: After Effects, Illustrator.
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Posted Apr 8, 2026
Animated a delivery-themed social ad with custom illustration, punchy transitions, and a visual rhythm designed to stop the scroll on a feed.