Brand Kit | Hell by Lvcifero
Gab Espiritu
A brand that takes on the likes of Versace, Tiffany & Co., Yves Saint Laurent⎯and yet, breaks that same mold.
The Story
Hell by Lvcifero ™️ is a luxury brand borne out of a fever-dream and pure chaos. The brainstorm behind it chronicles the tandem of passion meeting opulence.
On one hand, it strives to be an establishment that maintains class, grace, and elegance while offering top-of-the-line divorce jewelry and legal services for the upper middle class. On the other hand, it serves to be the first of its kind to disrupt the institution of unhappy marriages⎯constantly burning with dark frustration and brooding intensity.
Hell's logo seeks to introduce creative engineering and minimal design to each other. The color swatches picked are reminiscent of classical depictions of Biblical hell on fire in perpetuity⎯breathing familiarity to the brand's unique identity.
Stationery set
The assets are designed with the intention of bringing warmth and coziness (e.g. "Hello there!", "This one's for you...", "Get in touch.", etc.) to every client that it greets; bringing the original color swatches' consistency onto paper. Subtle secondary designs decorate the surface of each asset distinctively; providing an immersive experience to keen-eyed observers.
Marketing
Last night, she told me she wants a divorce. So today, I told her go to Hell™️.
This sample ad expands Hell's reach and further elevates its target market while staying faithful to the brand's core value. The tag line used iterates the frustration of an unhappy marriage and cleverly twists a commonly-thrown line between quarreling couples, "Go to hell!".
Digital Assets
⚠️ (This project is still being updated. Thanks for your patience.) ⚠️
Click below to view my Creatively portfolio.
2022
