Visual Identity for Genie Technologies

Project Name & Client: Genie Technologies

Visual Identity for Genie Technologies – An online learning and teaching platform Project Overview:  

Genie Technologies is a company focused on innovation, knowledge, and digital solutions. The goal of this project was to create a playful yet professional logo that represents wisdom, creativity, and technology while maintaining a strong and memorable brand identity.

Concept & Inspiration

The idea for the logo was inspired by the fusion of knowledge and magic—a genie symbolizes intelligence, limitless possibilities, and creativity, while the book represents learning and technological expertise. The concept aimed to balance a fun, engaging visual with a modern, professional aesthetic, making it appealing to both tech-savvy professionals and corporate audiences.

Design Process & Sketches

Initial Research: Explored various genie illustrations and book iconography to find a style that is both recognizable and unique.

Sketching Phase: Created multiple variations of a genie emerging from a book, ensuring the design remained clean and minimal while still evoking the essence of a "knowledge genie."

Refinement: Focused on a simplified yet dynamic genie head silhouette, integrated seamlessly within an open book shape. The goal was to maintain clarity even when scaled down.