Car Throttle - Branding & Homepage

BACKGROUND Car Throttle create, distribute & sell to auto enthusiasts - working for major brands like Nissan, Shell, McLaren and Mercedes-Benz. After starting life as a car blog in 2009, they quickly evolved into a popular site covering car news, reviews, humour and video content. Extremely active on social media, they had popular pages on Facebook, a thriving YouTube channel and a growing fanbase. PROBLEM The Car Throttle business offering had changed over the past 3 years, when I originally designed the .com homepage. Back then they were an editorial and community platform for users. Today, they are a social agency - creating, distributing & selling to auto enthusiasts. They wanted to show existing and new clients their best work - case studies and organic content - as well as showing them the agency services they offered in a more professional funnel to capture leads and convert them into new accounts. GOAL Increase the number of new clients and inbound accounts As Car Throttle narrowed down the company's focus (social agency - create, distribute & sell to auto enthusiasts) it's important they communicated that to the world. If they had a clearer and more concise vision, new clients would be able to better understand what they do SOLUTION Car Throttle knew they wanted a new homepage to reflect the new business offering. The current homepage was designed as a social community platform for car enthusiasts- but it now needed to evolve into a showcase of their best content for a new type of user - media agencies and marketing executives. Also, the Car Throttle branding didn't fit with this new business offering. The original Car Throttle branding was designed to be friendly, playful and decorative. But it was flat and not considered for video and social content. We needed a new brand that was more professional, modern and recognisable whilst still keeping its iconic personality. We decided to evolve the brand and design a new home page and complementary pages, such as about, advertise and case studies.