Helping Glovo Expand by Targeting Non-Food Customers

Natalija Vesovic

Web Designer
Marketing Strategist
UX Designer
Figma
Glovo is one of the largest companies in food delivery, but what sets Glovo apart is that it also delivers from other businesses such as florists, perfumeries, etc.
But Glovo is primarily focused on restaurants, so I decided to help Glovo increase the number of customers in other markets.

Summary:

I added statistical information about Glovo as social proof to build trust from the start.
Customized Experience by target group
Bringing the Glovo experience closer to Business owner
Showing real results to build trust
Providing expert assistance is a Appealing for smaller and startup restaurants If you wanna read more details about this, you can read my case study here:https://medium.com/@natalijaa/helping-glovo-unlock-broader-market-through-targeting-non-food-beverage-customers-73ca3e15cee9
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