Overview 🔎
Drafting a new Instagram Strategy for the newspaper VilaWeb, a newspaper located in Barcelona with more than 1 Million readers monthly and more than 70K followers on Instagram.
Process 🛣
The drafting of the social media strategy included:
- Analysis of the current status of the Instagram account.
- Benchmarking of competitors.
- Definition of the target audience of the newspaper's social media strategy.
- Definition of objectives & territories of the brand on social media.
- Definition of the exact steps to reach such objectives.
- Design of a new image of the brand on Instagram.
- Definition of the use of every single format on Instagram: stories, reels, single posts & carousels strategies.
- Definition of engagement strategies of the brand on Instagram.
2021
