Maximizing Ticket Sales Through Strategic Promotions

Katy Osborn

Customer Problem:

Event organizers often struggle to maximize ticket sales due to inefficient promotional strategies, limited discounting options, and lack of data-driven insights. Without proper promotional tools, event attendance remains inconsistent, leading to revenue loss and unoptimized event capacity.

Objective:

Develop a system that enables event organizers to create and manage ticket promotions effectively, increasing sales and optimizing promotional strategies.

Impact:

Increased NPS by 6% through optimized promotional campaigns.
Boosted ticket sales throughput, ensuring higher attendance and revenue.
Improved event capacity utilization through data-driven discounting strategies.
Enhanced attendee engagement by offering targeted promotions and seamless discount applications.

1. Promotion Code Implementation

Allow event organizers to create and track promo codes for discounts.
Provide insights into promotion performance for better marketing decisions.
Offer customizable discount types, including fixed percentage and flat-rate discounts.
Implement usage limits and expiration dates for promo codes.

2. Special Discounts & Bulk Promotions

Enable "2 for 1" ticket deals to boost bulk purchases.
Create targeted promotional campaigns to increase ticket sales throughput.
Automate discount application for seamless customer experience.

Technologies & Methodologies Used

Technologies: Python, JavaScript, SQL, AWS, RESTful APIs, and data analytics tools.
Methodologies: Agile development, A/B testing, customer segmentation analysis, and UX-driven design.
Automation: AI-driven promotional recommendations and real-time tracking dashboard
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Posted Jan 30, 2025

Optimizing ticket sales with promo codes, bulk discounts, and AI-driven insights to boost attendance, revenue, and engagement through data-driven strategies.

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Introduction - Katy Osborn - YouTube
Introduction - Katy Osborn - YouTube
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