Event organizers often struggle to maximize ticket sales due to inefficient promotional strategies, limited discounting options, and lack of data-driven insights. Without proper promotional tools, event attendance remains inconsistent, leading to revenue loss and unoptimized event capacity.
Objective:
Develop a system that enables event organizers to create and manage ticket promotions effectively, increasing sales and optimizing promotional strategies.
Impact:
Increased NPS by 6% through optimized promotional campaigns.
Boosted ticket sales throughput, ensuring higher attendance and revenue.
Improved event capacity utilization through data-driven discounting strategies.
Enhanced attendee engagement by offering targeted promotions and seamless discount applications.
1. Promotion Code Implementation
Allow event organizers to create and track promo codes for discounts.
Provide insights into promotion performance for better marketing decisions.
Offer customizable discount types, including fixed percentage and flat-rate discounts.
Implement usage limits and expiration dates for promo codes.
2. Special Discounts & Bulk Promotions
Enable "2 for 1" ticket deals to boost bulk purchases.
Create targeted promotional campaigns to increase ticket sales throughput.
Automate discount application for seamless customer experience.
Technologies & Methodologies Used
Technologies: Python, JavaScript, SQL, AWS, RESTful APIs, and data analytics tools.
Optimizing ticket sales with promo codes, bulk discounts, and AI-driven insights to boost attendance, revenue, and engagement through data-driven strategies.