NBA All-World

PROJECT

NAME: NBA All WorldCLIENT: NBA, NianticRELEASE: Jan 2023

Team

DIRECTOR: Spencer McCallPRODUCER: Spencer McCall, Zero One MediaDP: Zero One Media

In collaboration with Niantic, the NBA, and the NBPA, Pen & Banjo crafted an introductory video for NBA All World. We took on the roles of writers, producers, and directors to specifically showcase the game’s mechanics and energize potential players. Filming on iconic courts in LA and featuring real basketball talent alongside vivid gameplay footage, our approach blended the physical and digital realms to build anticipation ahead of the game’s release. The result was a dynamic and inviting preview that not only introduced new players to NBA All World but also primed the court for its highly anticipated launch.