The Situation
Cozy Home Furniture & Mattresses is a family-owned furniture retailer serving NY/CT, competing directly against national giants — Wayfair, Ashley Furniture, Raymour & Flanigan — for the same Google Ads auctions.
First-Month Results
40.78% absolute top-of-page rate, ahead of Raymour & Flanigan, Bob's Furniture, Wayfair and Amazon (Google Ads Auction Insights, Feb 6 – Mar 6, 2024)
91.76% top-of-page rate from the first campaign ever run for this client
Owner-reported 20–30% increase in sales
Ongoing Since 2024
Search campaigns for two store locations
Seasonal campaigns, including Black Friday 2026
Partnership active 2+ years and ongoing
Scope
Google Ads (Search), competitive keyword strategy, landing page CRO, ongoing optimization.
0 likes · 24 views · Mar 13, 2024
Google Ads (Search) for a family-owned furniture retailer in NY/CT since 2024: competitive keywords, landing page CRO and seasonal campaigns for two stores.
