PPC Ads Campaign For A Digital Product

I helped a music producer turn his hobby into a new income stream. I was tasked with setting up a PPC ads campaign and managing it. After the initial research, I was able to launch a successful campaign, driving traffic to the website and increasing his conversions.

Challenges & Problem Solving

In the beginning the campaign drove traffic to the website, but the conversion rate was very low. The Problem was that a lot of customers were looking for free products, that they did not offer on their website. By adding negative keywords for phrases such as "free", I was able to solve the problem as well as drive more quality traffic and increase the conversion rate.

Running into challenges is completely normal and is necessary in order to learn. When I run into problems I like looking at the data that was collected and reverse engineer the campaign. This is what helped me figure out a solution for the problem I was facing in this particular example.