ShapeRoute is a fitness tracker that helps people record body measurements and progress photos to visualise their transformation over time — with a built-in reward token, Shape Coin, to keep users motivated and engaged.
I worked on this as part of Pentagon Studio, leading the engineering to bring the product to life. The user research and UI/UX design were led by Rafael Enes.
The opportunity
The fitness-tracking space was full of one-person apps with buggy performance, heavy ads, and poor UX — driving high churn. ShapeRoute set out to win those users with a solid, well-built, well-designed alternative.
ShapeRoute
What we built
A clean, responsive mobile experience for logging measurements and progress photos
Visual feedback and data on body status to sustain motivation
Shape Coin rewards for active users — with daily caps and outlier detection to prevent abuse
A scalable backend and API for user data and progress tracking
Tech
Built with React Native, Node.js, and MySQL — a single codebase across iOS and Android with a reliable, scalable backend.
A fitness tracker that helps people record and visualise body-transformation progress, with a Shape Coin reward to drive engagement. Pentagon Studio led engineering; UX/UI design by Rafael Enes.