Tecnológico de Monterrey

*Solidifying the Tec  brand across social media growing the following accounts to more than 10k on each platform.

*Increased brand awareness with over 20 posts across platforms (Facebook, Instagram, TikTok and Twitter) each week.

*Proactively recommended the use of new platforms, media trends and strategies in which I grew the TikTok following from 0 to 18k in 8 months.

* Leader of the “Storytellers” program, a team of 9 interns that helped me with content and campaigns creation, and coverage of our campus events.

*Distribution of written, video, and photography content across all the university platforms, focusing my actual strategy on Instagram Reels and Tiktok.

*Generation of monthly social media ads campaigns reports, briefs, and presentations for different campus areas.