Flooring Supply Store. Contractor Reel.

Flooring Supply Store. Contractor Reel. Contest Submission.

Raw smartphone footage. A forklift is loading bulk flooring. No lighting, no script — just shaky job site clips. My job was to make it stop a contractor mid-scroll.

Cut the dead air. Built the whole story through text overlays, because contractors watch on mute. Found a track that matched the forklift energy without overselling it. Closed with a clean CTA.

One idea drove the whole edit—speak like a contractor thinks, not like a retail ad.