About the Brand
Blue Poppy is a Nigerian skincare brand on a mission to provide innovative products designed to enhance African skin. We wanted this brand identity to be bold & fun while promoting self care, and celebrate the sister relationship of the owners Ebi & Sei
The Mission
To provide quality & innovative skincare made to compliment and enhance African skin, while clearing confusion in the industry with simple, sustainable products.
The Values
SUSTAINABILITY, SIMPLICITY, TRUST & EDUCATION
Problems & Solutions
CONSUMER CONFUSION: We crafted a standout yet straightforward visual identity for Blue Poppy to mirror the simplicity of its products. Blue Poppy clarifies its role as the solution to consumer confusion.
SUSTAINABILITY CLAIMS: Talking about sustainability wasn't enough for Blue Poppy, as it's a common claim in the cosmetics industry. Blue Poppy initiated a recycling scheme, inviting customers to return their empty products, actively creating a sustainable cycle.
To position Blue Poppy as a simple, clean, and sustainable brand, we prioritised straightforward terminology and design. We ensured the visuals and text were fun yet easy to digest
We aimed to establish Blue Poppy as a trustworthy brand by using clear, accessible language. The brand voice was designed to be uncomplicated, conveying only essential information to keep consumers well-informed.
