Blondine

Project Summary 

Blondine, a Columbus-based menswear label founded by Wesley Harvin, is more than just fashion, it’s a story of identity, heritage, and intention. Wesley approached me to create a refined digital experience that matched his brand's soulful narrative and elevated aesthetic.

Wesley’s goal was clear: avoid the templated sameness of ecommerce. He wanted something tasteful and minimalist with text, typography, and imagery leading the storytelling. Together, we pushed the boundaries of Squarespace, building a site that doesn’t look like Squarespace at all. From the custom product page layouts to a striking lookbook and archive, every section was designed to invite reflection and interpretation. The visuals and messaging work in harmony to celebrate Blondine’s Afro-American roots, craftsmanship, and modern refinement.