Rerout — branded links that route, track, and convert

I built and launched Rerout as campaign infrastructure for teams that need links and QR codes to stay editable after they are printed, shared, or embedded in a workflow. The product combines branded short links, reusable QR destinations, custom domains, analytics, and API access across web and mobile.

Product & Platform I worked across the full product surface: the web app, public docs, project-scoped resources, API-key flows, mobile app experience, QR management, and launch assets. The goal was to make link management practical for real campaigns: create a branded route, update the destination later, track performance, and keep the public URL stable.

Routing, Domains & API Rerout supports custom domains, branded short links, social previews, reusable presets, and API-driven workflows. I designed the product around routing control, project ownership, and developer-friendly access so teams can use it from the dashboard or integrate it into their own tools.

Mobile & QR Workflows I shipped the mobile experience around fast link creation, QR campaign management, analytics review, and reusable branded QR settings. The app is designed for operators who need to create, inspect, and adjust campaign links without being tied to a desktop dashboard.

Analytics & Launch The analytics surface focuses on the numbers campaign teams actually need: clicks, QR scans, active links, weekly activity, and traffic breakdowns. I also prepared public launch assets and App Store/Play Store-ready screenshots so the product could be presented as a real shipped platform, not just an internal tool.