Justification: For the Sales and Marketing department, we chose to implement AI-driven lead scoring and prioritization as the initial automation. This decision was based on its potential to significantly improve the efficiency of the sales process and increase conversion rates. By analyzing vast amounts of data, including customer interactions, demographics, and behavioral patterns, the AI system can accurately predict which leads are most likely to convert. This allows sales representatives to focus their efforts on high-potential leads, optimizing their time and resources. Additionally, the AI-driven approach ensures a more objective and data-driven lead qualification process, reducing bias and improving overall sales performance. This implementation sets the foundation for more advanced AI applications in sales and marketing, such as personalized content recommendations and predictive analytics, which can be built upon in future phases of the project.