5TRIP is an energy brand offering convenient, fast-dissolving caffeine strips designed for people who want energy and focus on the go.

I worked on research, creative strategy, copywriting, and static ad design, experimenting with different creative formats, visual directions, and messaging angles to connect with the target audience.

We developed TOF, MOF, and BOF creatives to reach potential customers at different stages of the marketing funnel, tailoring each concept to the audience’s needs, communicating the product’s value, and driving conversions.