"Free" is the most valuable currency in the creator economy.
And if you have a high-ticket course, coaching program, or service, you should GIVE AWAY 100% of your information at no cost.
Let me break down why...
The internet is crowded with buyers and sellers. No one rules their domain without competition. There are thousands of brands clawing to stand out. Some make millions. Others are barely scraping by.
What’s the X factor that separates the brands feasting every quarter from those eating scraps?
The top brands lead with VALUE FIRST.
They teach tips, frameworks, workflows, and systems that empower their readers to take action, before they pitch a sale.
Take Dan Koe and Justin Welsh, for example.
I followed them for months—reading their Twitter threads, devouring their newsletters. Through their free content, I learned how to build a one-person business.
Sure, they sell digital courses and programs. But they don’t shove it in your face. They soft sell. Always prioritizing education.
And guess what? That free information has earned them millions.
The information you have is digital gold. It can set your readers on a path to success. But don’t hoard it, waiting for a sale.
Give it away. Educate. Help your readers.
The karma will come back 10x in revenue.
