Requirement - Create an engaging educational explainer for the Concepts Explained YouTube channel, simplifying the science behind airplane flight through storytelling, illustration, and motion design
Concepts Explained is an educational YouTube series focused on making complex ideas simple and visually engaging. For this project, we created an explainer video answering a basic but fascinating question: How do airplanes actually fly?
The goal was to explain concepts such as lift, air pressure, wing shape, and airflow in a way that could be understood even by someone with no technical background.
Our process
We started by researching the science behind airplane flight and identifying the concepts that were essential to the story. Instead of turning the video into a technical lecture, we simplified the information into a clear narrative built specifically for YouTube.
Once the structure was finalized, we moved into scriptwriting and visual planning. Every scene was planned around the narration so that the viewer could understand the concept visually instead of relying only on voice-over.
We then created the illustrations and motion graphics, using animated airflow, pressure differences, arrows, aircraft movement, and supporting diagrams to explain what happens around an airplane wing.
Finally, we combined the animation with voice-over, sound design, music, transitions, and pacing, refining each scene to keep the video educational while still feeling fast and engaging.
Workflow
Research → Script → Storyboard →Voice over →Illustration → Animation → Sound Design → Final Edit
The final result
The finished video transforms an engineering and physics concept into a simple visual story that works for a general YouTube audience.
The project also demonstrates our approach at Thinking How Studio: turning complicated information into content that is easier to understand, watch, and remember