Project type: E-commerce website design and development Platform: Shopify Industry: Luxury fashion and modest wear My role: Shopify development, store customization, UI/UX design, product organization, and responsive e-commerce

The Retro is a luxury fashion brand offering abayas, accessories, bags, and beauty products. I designed and developed a Shopify storefront that presents this varied catalog in a premium, easy-to-shop experience.

The aim was to balance an editorial fashion feel with clear product discovery, so visitors could browse collections, understand products, and find essential purchase information without friction.

The store needed to carry several product categories while keeping the experience cohesive and aligned with The Retro's luxury positioning. The website also needed a clear path from the homepage to collections, product pages, and supporting information such as FAQs, shipping, and returns.

I created a homepage that puts fashion imagery, featured products, and collection discovery first. The design uses the brand message, “Luxury Finish, Vintage Soul,” to establish a distinct visual direction while guiding customers toward relevant products.

I organized the catalog into dedicated shopping categories for abayas, accessories, bags, and beauty products. Featured and trending product areas create additional ways for visitors to enter the catalog and explore the range.

I structured the product experience around clear product imagery, names, pricing, and available purchase options. This gives shoppers the details they need to compare styles and make a purchase decision.

The storefront includes a brand story section alongside FAQs, shipping information, return policies, and manufacturing details. These pages support the shopping journey by making important information easier to find before checkout.

I developed the storefront in Shopify with responsive layouts that support browsing across desktop and mobile screens.

Shopify storefront design and development

Homepage customization

Product collection organization

Product-detail page structure

Featured products and promotional sections

Brand story and customer-information pages

FAQ, shipping, and returns content

Responsive storefront experience

The completed storefront brings The Retro's brand identity, product catalog, and essential e-commerce content together in one cohesive Shopify experience. Customers can move from brand discovery to collection browsing and product exploration with a clearer structure across the site.

I help fashion and e-commerce brands build, redesign, and improve Shopify stores with thoughtful design, clear product organization, and practical shopping experiences.