Grew user base for Fintech app while reducing acquisition costs

Oversaw paid marketing strategy and execution across Meta, Snap, TikTok, Google & Apple Search Ads for fintech app, Step. Link to my LinkedIn Profile with experience https://www.linkedin.com/in/leslie-lacayo-20757b26/

Step app is a free banking app that helps users save money, build credit, and manage their finances. It includes a Visa-powered Step Card, which can be used to make purchases in-store and online. 

Created performance reports on paid marketing channels, providing actionable insights for senior management and stakeholders

Tested and monitored campaign performance and adjusted strategy in order to hit KPIs and drive sustained growth.