Rebrand For A 19 Year Old Business

CASE STUDY

✨ REBRAND'S CAN BE TRICKY,

But brands have a destiny of their own, SO...✨

After 19 years, the owner of this well loved and established business had a new vision.

The original look was kitschy, fun, and playful, with dark grey, red, and some blue. Much like being inside of an aesthetic and comfy "Garage" for cars, but for "fixing bodies".

The tagline was "We Fix Bodies" and the logo was a license plate.

The messaging and positioning was basically; good massages done cheap without all the fuss.

It did really well, but evolved over the years and had aged out of this premise on most every level.

The rebrand goal was to shift the experience from being inside a "Garage", to capturing the feeling of driving along the open road, from sea to dessert, with an emphasis on the dessert and notes of Palm Springs.

The idea being; when on the road, there's always garages along the way to support your vehicle. Much like on life's journey, The Massage Garage is here to support your body.

SO!

We did:

• A whole new logo (primary & secondary)

• Brandmark

• Icons

• Messaging

• Interior brand consultation

• Signage,

• Some marketing pieces.

The new tagline is "RESTORING BODIES SINCE 2003"

It all came together really well and the long time customers loved it, which is always a big sigh of relief 🫠