Maguire International Landing Page Redesign

Maguire International, a logistics and haulage provider, had an outdated and inconsistent website that hindered user understanding and trust. The existing site suffered from scattered information architecture, unclear messaging, and visual clutter — all of which limited its ability to communicate value effectively.

🔧 What I Did:

✅ Restructured the entire navigation system to be category-based, making it intuitive for both corporate clients and drivers to find what they need. ✅ Rewrote key site copy with trust-focused UX writing — clarifying service offerings, emphasizing reliability, and guiding users to action. ✅ Introduced a clean, modular design system that brought visual consistency, improved readability, and aligned with modern UI principles. ✅ Optimized the content flow to support user journeys, especially around recruitment and service inquiries.

📈 Results:

➤ A much clearer value proposition — users immediately understand who Maguire is and what they offer. ➤ A simplified site structure that reduces friction and encourages engagement. ➤ The client reported higher confidence from visitors and improved conversion rates on contact and application forms.

This redesign not only modernized their digital presence but positioned Maguire as a credible, future-ready logistics partner.