TAGGO — AI Brand Film for a Smart Dog Tracker

For TAGGO, I built a playful brand film around a dog who has plans of his own. He picks up his lead and keys, heads out into Bangkok and follows a woman through the city. His owner soon finds himself part of the plan.

The dog is playing wingman. I let that idea unfold through the little things he does along the way, leading up to the meeting between his owner and the woman. The film finishes with all three together, then the TAGGO tracker and the line: “They have their reasons. Always know where they are.”

I handled the story, AI footage and final edit. I kept the focus on the dog and the surprise at the end, with the product becoming part of the story.