Vital Website Design & Build

Tracy Kontos was launching Vital, a B2B health plan company making affordable, compliant group coverage accessible to the Hispanic community. She needed a site that felt warm, family-oriented and inclusive while clearly explaining who Vital is, who it serves and how to get in touch.

Custom Squarespace design and build: Home, About, Who We Serve, Media Room and Contact

Brand assets supplied by the client, including logo, palette, video and character illustrations

Stock imagery sourced, licensed and optimised, with AI-generated alternatives where premium licences weren't worth the cost

On-site SEO, a language dropdown, and a prominent Contact call to action in the navigation

A vivid gradient design built around Vital's multicolour logo, with a hero blending the two references Tracy chose, Vebulabs and Hooray Health. The home page makes the case for Vital in sequence: mission, colour-coded stat blocks with superscript footnotes citing Census and Federal Reserve data, a Clear Market Demand section, Who We Serve, and the impact of no deductibles for patients and providers.

Through launch week I turned around a steady run of content changes from Tracy, often the same day, and kept image files light (most under 800KB) so the site stayed fast.

Launched in September 2023. After launch I licensed and swapped the last watermarked image, cleared out backup pages, and transferred site ownership to the client.

"Brendan is fantastic! He's the kind of colleague we all want on our team - collaborative, creative and flexible to accommodate urgent needs." (Tracy K)