Évie | Handbag brand

The brand's products work with classical and timeless concepts using techniques and materials that combine refinement and convenience. Created with passion and great attention to detail, each collection is designed to bring confidence through tones and innovative designs.

With this brand identity, the company wanted to be visually positioned as the go-to affordable luxury brand, with a strong personality and elegance.

The logo suite reflects the core values of the brand, and it's attributes: Confident, Minimal and Refined. A confident logtype and icon was created, where the icon will be used as the primary visual identifier to build brand awareness. In contrast, a sans serif type family was chosen to compliment the sharp-edged logotype.