Built with Framer
Sales Circle: 106% more bookings in 3 weeks
Kushal Das - From Hoco Studio
Stakes and goal
Leads were coming in, but trust and conversion were low. Ops were manual and eating time every week.
Goal: Lift bookings fast without changing the offer or acquisition channels.
What was broken (before)
Low trust perception: Visual identity felt junior; social proof lived in Google Drive and never met the visitor at decision points.
No capture or nurture: Form fills didn’t trigger confirmations, nudges, or reminders.
Manual backend: Leads tracked in Sheets; follow-ups and payment links sent by hand.
Fragmented funnel: Multiple tools with no single, smooth path to book and pay.
Mobile friction: Extra steps and unclear CTAs increased drop-offs.
Assets to show here: a “before” hero screenshot, a Drive shot of scattered testimonials, a snippet of the old tracking sheet.
What we built (after)
1) Authority branding across every touchpoint
A clean, minimal system that signals “premium” and stays consistent across letterhead, social, website, sales proposals, and course materials.
Show: a 4-tile grid (logo usage, social tile, proposal cover, PDF cover).
2) A conversion-driven website
Clear value prop and simpler booking CTA on every key section
Streamlined flow (fewer steps, mobile-first layouts)
Source tracking aligned to Calendly events
Proof placed next to CTAs (short testimonial tiles and logos)
Show: before/after hero, mobile layouts, Calendly event mapping.
3) Automated capture and nurture
Instant confirmation email after form submit
“Didn’t book?” nudge with a direct link to schedule
Calendar reminders to reduce no-shows
Post-qualification payment links sent automatically
Error handling: Make retries + Slack alerts on failures
Show: automation map screenshot + a couple of successful run logs.
Results
Headline outcomes
Bookings: +106% after launch
Show-ups: +30%
Ops time: ~8 hrs/week saved (lead logging, follow-ups, reminders)
Pricing: from ₹20,000 to ₹50,000 within ~90 days, supported by higher perceived value and smoother delivery
Why it moved
Shorter, clearer path to book (especially on mobile)
Automated nudges and reminders caught people who would have dropped
Trust lifted by consistent branding and proof near every CTA
Payments and confirmations happened without manual back-and-forth
Proof pack to embed beside claims:
Calendly analytics (bookings + show-ups)
Make run history (success rate, retries)
Razorpay payment confirmations (for qualified clients)
PageSpeed mobile screenshots if you improved load times
He’s reliable, understands design fast, and ships early. I’d still hire him even if it costs more.
- Parantap Chowdhury, Founder Sales Circle
Like this project
Posted Aug 18, 2025
+106% booking rate +30% call showups, 8 hrs/week saved on admin, Pricing +100% within ~90 days
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Timeline
Feb 14, 2025 - Mar 7, 2025
Landing Page design for a Smart Calendar App.
