This project features a key art bundle design for the next-generation trading card game - Might & Magic Fates. Designed in Adobe Photoshop.

The objective was to design a cohesive set of desktop and mobile key art assets promoting the Founders Bundle, while seamlessly integrating with the existing visual language of the Magic Fates website.

The challenge was to spotlight the bundle as a premium offering without disrupting the established brand aesthetic — from typography and background treatments to iconography and layout structure.

To ensure visual continuity, I began by studying the game’s ecosystem and website design system in depth. I analysed structural elements such as section dividers, illustration style, iconography, typography hierarchy, and background treatments to fully understand the brand’s visual DNA.

Using these insights, I developed multiple layout explorations in Photoshop, prioritising clarity, hierarchy, and impact — ensuring the Founders Bundle stood out while still feeling native to the site.

I also designed additional custom icons that matched the existing visual style, maintaining consistency across both desktop and mobile formats.

Following client feedback and refinement, the final key art set was approved and delivered for implementation.